The state of B2B sales 2022

Lusha surveyed 500 sales professionals in the US, targeting companies ranging in size from SMB to enterprise corporations. We asked them about their work processes, the sales intelligence tools they use and their need for data.

The real cost of bad outreach

01

Wrongly targeted outreach affects sales:

02

Untargeted outreach = low productivity:

03

Wrongly targeted outreach affects sales:

But that’s not all...

04

Did you know?

90% of sales pros believe wrongly targeted outreach comes at a price

Verdict:

Winning a prospect is 50% reliant on actionable data that lets you know how to personalize your pitch and when & how to reach out.

The biggest pain points sales pros face

01

Sales cycle pains:

02

The top sales rep challenges:

03

The emotional toll of the sales job:

04

The negative sales experience:

Oracle Netsuite sees over 1000% ROI on Lusha

05

What sales reps need:

Food for thought:

96% of sales pros report they need help early on in the sales cycle!

What sales reps get from their tools

01

The true value of Sales Intelligence:

02

The sale tools reps will invest in:

04

How sales reps consume tools provided by their company:

Wakeup call!

65% of sales pros find their own sales intelligence solutions.
Companies need to start supporting their teams to set them up for success!

Learn about Lusha’s custom solution for your entire sales team

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The data underlying this report was collected and analyzed by Lusha Systems Ltd. (“Lusha”) and is presented here for informational purposes only. This report is offered on an “as-is” basis without express or implied warranty of any kind including, without limitation, warranties of merchantability, fitness for a particular purpose, or non-infringement. Lusha assumes no liability or responsibility for any errors or omissions in the content of this report. All rights reserved, copyright 2022.